When it came to House of Rum’s Dominican Republic 2000 Vintage Single Cask, the devil was definitely in the details. Working closely with founder David Howarth, who credits the brand’s bold spirit to his own instinct of embracing the unexpected and chasing life’s goals with 'a little devil' on his shoulder, we set out to bring that story to life.

A rich, dark red palette gave the visuals a mischievous edge with a premium feel. The rum glowed from within the glass. The devil’s eyes lit up red. All bold nods to the brand’s daring character, captured like never before.

A metallic coin featuring a fierce demon face with horns, surrounded by intricate engraved text and patterns, casting a shadow on a black background.
A close-up of a bottle of Dominican rum with a black background, showing a detailed dragon emblem on the neck and a white label with red and black text indicating the rum is of natural origin, vintage, and single cask, with a caramel-colored liquid i
A bottle of rum labeled "House of Rum," with a logo featuring a devilish figure, lying on its side against a black background.
Close-up of a liquor bottle label for Dominican Rum, single cask, 2000 vintage, with 55.5% alcohol, bottle number 001 of 292, produced by Oliver & Oliver Distillery.