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One of the standout moments in our ongoing work with Douglas Laing & Co. was crafting a 3D CGI video for the 15th anniversary of Big Peat Whisky. The star? Bold, vibrant yellow limited-edition packaging, brought to life in a visually striking animation.

The idea was to capture the whisky’s smoky, distinctive flavour with a misty, atmospheric backdrop that set the perfect mood. We zoomed in on the packaging’s standout features, such as the all-over gold foil detailing and the window-style presentation box, giving the bottle a dramatic moment as it emerged from the packaging to create an immersive visual experience.

The final piece nailed the playful charm and rugged character Big Peat is famous for, while spotlighting the craftsmanship at the core of Douglas Laing & Co.’s brand.

Yellow box with black text and a cutout revealing a bottle of Big Peat whiskey inside.
Yellow packaging box with black and silver text about Big Peat, a Scotch whisky. Illustrations include a globe and a bearded man holding a glass of whisky. Text emphasizes loyalty, growth, and social connection.
Yellow box with black and purple text celebrating the 15th anniversary of Douglas Laing's Big Peat, a blended malt Scotch whisky, emphasizing it's predominantly matured in red wine casks.
A bottle of alcohol inside a yellow packaging box with black text and graphics, including a plant illustration, against a dark background.
A bottle of Douglas Laing Big Peat Islay blended malt Scotch whisky with a yellow and black label featuring a bearded man with glasses and a pipe, holding a glass of whisky and a bottle, against a dark background.
A bottle of Big Peat single malt Scotch whisky inside yellow packaging with black text, against a dark smoky background.